Who is ozwald boateng dating
He has also outfitted movies and dressed movie stars for the Oscars and pop stars — Boateng’s suits being very red carpet.
In 2005 he had a Victoria & Albert Museum show dedicated to his work and the year after was awarded an OBE.
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Even people who know little about fashion and menswear are likely to have heard of him.
However, some have suggested his PR driven notoriety has largely been at the expense of actually building a major international brand — something Boateng has always claimed as his penultimate goal.
Indeed, for the time being at least, he still has precisely one store, the gorgeous David Adjaye-designed flagship opened on Savile Row in 2007 (his first was on Vigo Street at the corner of Savile Row).
One insider who has known Boateng for many years simply said, “Ozwald is his own worst enemy.” For all of Boateng’s slightly shiny, champagne party aesthetic, the look actually works best of all on himself – thanks to his model height and good looks – but it is arguably not as accessible to many others, at least not those working outside the entertainment industry.
Two years ago, for example, ‘GQ’ voted Boateng the worst dressed man of 2014.
That, to emphasise, is the very worst dressed – more so than George Galloway, Brian Cox or Nigel Farage, who also featured on the magazine’s list that year. One might say that Ozwald Boateng is simply ambitious. Yet critics have pointed out that Boateng has a history of suggesting that world dominance is just around the corner, each failure delivering yet another blow to that precious image.
Indeed, eight years ago, after a long-running dispute between his Bespoke Couture company and Marchpole – the then licensee of the Ozwald Boateng name – Boateng re-trenched, closing his wholesale business, extracting himself from licences and choosing, he said, to focus on retail expansion. A global financial crash was unfortunate timing, for sure.
Yet maybe it was more a result of trumpeting rather hopeful, attention-grabbing expectations in the first place, that his stated intention to have opened between 50 and 100 franchise stores around the world by now has not come to pass.