Social networking sites vs dating sites

Facebook begins publicly testing its online-dating product, called Dating, in Colombia today.

The service was first announced at the annual F8 conference in May this year, and will likely be available in other locations in the future.

For now, users aged 18 and older in Colombia will be able to create dating profiles and, once those reach a critical mass, find some matches.

WIRED got to preview an early version of the service, and it looks promising—especially for users looking for meaningful long-term relationships rather than hookups.

“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.

(Paid Tinder users are similarly able to undo their last left swipe.) The second feature allows users to pause their Facebook Dating profile if, say, they want to take a break from the service, or are in an exclusive relationship and no longer looking to meet other people.

The rest of this story outlines Facebook Dating's existing features as they were launched in Colombia.

This story was originally published on September 20, 2018.

On November 8, Facebook announced that it's rolling out the service in two more countries: Canada and Thailand.

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