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Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.
To generate matches, Ok Cupid applies data generated by users' activities on the site, as well as their answers to questions.
In December 2017, Ok Cupid rolled out a change that would require users to provide their real first name, in place of a pseudonym as was previously encouraged.Rudder attempted to defend the company, in part by suggesting that it would be unethical not to experiment on users: I think part of what's confusing people about this experiment is the result ...this is the only way to find this stuff out [what actually works for a dating site], if you guys have an alternative to the scientific method I'm all ears.The popularity of Spark Match took off and it was launched as its own site, later renamed Ok Cupid.In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.
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That's how websites work." According to University of Texas at Austin psychologist David Buss, "Apps like Tinder and Ok Cupid give people the impression that there are thousands or millions of potential mates out there.