It allow you to influence how your web pages are described and displayed in search results.Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Backlinks are links that point to your website from other websites.
They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
Keep your URLs short and avoid long domain names when possible.
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Never duplicate your title tag content in your header tag.